5 Questions with Mira & Jayson Calton authors of Rich Food Poor Food – and a giveaway!

Anthony DiSarro Five Questions With, Giveaways 134 Comments

Hey everyone- if you haven't yet had a chance to tune in to Episode #75 of the Balanced Bites Podcast, I highly recommend that you do so! I interviewed Mira and Jayson about their new book on that show for over an hour – it was a great conversation! There's so much to learn about the quality of our food, and the Caltons make it easy to understand and navigate – check out that episode here. – Diane


1. Can you give our readers a brief explanation of the meaning behind the title “Rich Food Poor Food” and how the idea for this book came about?


Well, first and foremost RICH FOOD does NOT mean expensive food! For those who read our first book Naked Calories they will remember our Rich Food, Poor Food philosophy, which we first introduced there.

Simply stated the Rich Food, Poor Food philosophy advocates eating an abundance of micronutrient (vitamin, mineral & essential fatty acids) RICH FOODS and avoiding micronutrient POOR FOODs as the first step in our three step approach to achieving micronutrient sufficiency and eventually optimal health. However, while many people adopted our philosophy we got tons of emails and texts asking us how to find RICH FOODS outside of the obvious choices like grass-fed beef or local, organic produce.

They wanted to know how to identify RICH FOODS in the rice aisle, the cereal aisle, the snack aisle and even the ice cream aisle so we decided to write a book that would be the ultimate Grocery Purchasing System (GPS) a literal GPS that helps consumes shop smarter and safer in the modern grocery store.

2. I love the idea of the GPS! Most of us are told to just shop the outer perimeter of the grocery store – does the GPS also help us navigate the inner aisles well?


While we do start off on the perimeter of the store, the RICH FOOD, POOR FOOD GPS also guides consumers down every aisle of the grocery store from dairy to desserts helping them identify the most micronutrient RICH FOODS.

But it doesn't stop there, we also up the ante on food quality and help them avoid over 150 potentially dangerous POOR FOOD ingredients that are often hiding in our modern foods – such as pesticides, hormones, GMOs and numerous other ingredients banned in other countries. We set the book up in aisles instead of chapters and we cover 9 aisles commonly found in most grocery stores – Dairy, Meat, Fish & Seafood, Produce, Condiments, Grains, Baking, Snacks, and Beverages… in that order.

3. Can Rich Food, Poor Food be a helpful tool for those of us who shop at the local farmers market or co-op?

Absolutely, in fact many times in the book we guide readers outside the grocery store and directly to local farms, farmers markets or co-op's in their areas to find the freshest, most micronutrient-packed RICH FOODS. To be honest we buy very little from our grocery stores anymore. But all of the information on grass-fed meats, wild-caught fish, pastured chickens and eggs, raw/organic dairy and local/organic produce, and even what questions to ask your local supermarkets or farmers will be relevant to readers whether they are shopping at Walmart or their local farmers market. For example most people have no idea that the U.S. grows more that 25,000 acres of genetically modified zucchini and crock neck squash (yellow zucchini) or that 86% of all corn is GMO – ask your local farmer if his/her corn and zucchini are from a non-genetically modified seeds. Some farmers at local markets we have been to can't answer these questions. (tip: organic is always from non-GMO seed)

4. Budget is always a big concern when people first make the transition healthier food. What advice would you give to a family on a tight budget?

First, that we understand what it is like to live on a budget that never seems to have enough room to include the foods we know are healthier for us. Do your best!

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If you are on a tight budget we urge you to completely re-think what you are buying. If grass-fed beef is not in the budget, go for line-caught, wild tuna in BPA free cans. If pastured organic chicken is out of reach opt for pastured organic eggs instead or if you are going to buy conventional chicken opt for the white meat, leaner cuts will contain fewer toxins, as toxins are more concentrated in the animals fat (tip from page 98 RFPF).

And don't beat yourself up if your grocery list still has a few POOR FOOD items left on it. Nobody is perfect, the point is to make small changes and stick with them. Remember saying no to POOR FOODs at the movies, or sporting events is another way to save money and enhance your health.

We also did something else that had never been done before. We went to the RICH FOOD manufactures and asked for coupons for their foods and many of them came to the table. In our RICH FOOD Resource Center at CaltonNutrition.com we offer readers access to these exclusive RICH FOOD coupons to help bring down the cost of healthier foods. In addition, we are also offering our Limited Edition RICH FOOD, POOR FOOD shopping tote for FREE (a small shipping charge applies). It has the Fab 14 and Terrible 20 right on it (a guide that tells you which produce is safe to buy conventionally and save money on due to low pesticide residue and which you should buy organic due to high pesticide residue and high likelihood of genetic modification), it also has on one side a list of POOR FOOD ingredients you never want to see on an ingredient list. We really are doing everything we can to help make RICH FOOD affordable to everyone.

5. What are the top three mistakes consumers make when trying to shop healthy?

1. Thinking that REAL food is automatically a RICH FOOD

On the cover of our book RICH FOOD, POOR FOOD we are holding an apple and a carton of eggs, both of which are real foods, but it is impossible to tell just by looking at them if they are RICH FOODS or POOR FOODS. Just because a food is real it does not mean it is a RICH FOOD.

The apple could be a conventional POOR FOOD apple grown in micronutrient depleted, toxic fertilizer laden soil, picked prematurely (before it has had a chance to properly develop its optimal vitamin and mineral content) sprayed with 42 different pesticides (the amount the USDA pesticide data program states is commonly spayed on U.S grown apples) and shipped 1726 miles (the average distance the USDA states an apple travels to reach your table) across the county loosing the vitamin and minerals it does have every minute of every mile it travels due to its exposure to heat, light and air.

Or it could be a RICH FOOD apple— picked just seconds ago from our backyard tree that was organically grown and pesticide free.

The same thing goes for the carton of eggs, they could be POOR FOOD eggs laid by a hen who was kept in an unnatural environment, and fed a consistent diet of genetically modified corn and soy OR they could be RICH FOOD eggs laid just minutes before the photo, by a chicken that was allowed to wander free in a pasture to hunt and peck in the dirt for grass and bugs and bask in natural sunlight everyday to increase the vitamin D levels of its eggs and fed a supplemental portion of non-GMO grain.

As you can see the quality of these visually identical real foods are vastly different  – don't assume that just because a food is real that it is automatically a RICH FOOD.


2. Thinking sugar is okay to include in their diet.

Okay, before your readers get upset and start throwing things at us, let us state that a rare treat that contains sugar is okay, but we include it as our #2 most common mistake most healthy consumers make because most consumers do not understand that sugar as a part of a regular diet will have addictive metabolic reactions.

Research has shown that sugar is as addictive as cocaine. Additionally, sugar competes with vitamin C for entry into your cells, drastically decreasing your body's ability to mount a strong immune system. Sugar also stimulates the secretion of insulin, our fat storage hormone and overconsumption of sugary foods can lead to insulin resistance and type 2 diabetes. Sugar is also an Everyday Micronutrient Depleter (EMD) in that it has had all of the minerals needed by the body to metabolize itself stripped away and so it must use your stash to be metabolized and in doing so causes you to use up your essential micronutrients at a quickened pace increasing the likelihood of becoming deficient especially in the minerals copper and chromium.

If that is not enough sugar blocks the absorption of calcium and magnesium two minerals which interestingly enough when deficient cause us to have a physical craving for salty and sweet foods. When you eat these salty and sweet foods those foods through a series of reactions we go over in Naked Calories (pg. 182 The Crave Cycle) cause us to become further depleted in these very minerals, which in turn intensifies the craving and the cycle becomes like a dog chasing its tail.  Lastly – its just not a good idea to eat sugar and fat together. The body is designed to use one or the other as an energy source. When we eat high quantities of both at the same time this can spell dieting disaster. Fat is essential and sugar is not so getting rid of the sugar is the obvious choice.

3. Thinking that wheat, especially whole wheat, is healthy.

Why this may not apply so much to your low carb/paleo/primal followers for the vast majority of health conscious consumers wheat, and especially whole wheat, is still the holly grail of healthy food. In RICH FOOD, POOR FOOD we have a whole aisle dedicated to grain and we explain in detail exactly what is wrong with wheat and how it makes us fat and sick. If you have a friend or a loved one who is still wolfing down the wheat thinking they are eating a healthy diet, the grain chapter may help change their mind without you having to go into your “why you should eat paleo” diatribe for the 20th time. Every RICH FOOD selection in RICH FOOD, POOR FOOD is wheat free – the pasta, bread, snacks, everything. So your friend or family member will be so focused on finding the RICH FOOD choices we steer them to in each aisle that they won't even notice they are all wheat free.

Thank you to the Balanced Bites Team!

We want to say a special thank you to the Balanced Bites Team, for taking the time to talk to us and your readers for taking the time to learn a little bit about RICH FOOD, POOR FOOD. We truly feel that no matter how dialed in you are with your diet (or how new you are to the whole healthy eating arena) that RICH FOOD, POOR FOOD will bring something new to the table and really bring the issue of food quality front and center. We hope everyone will grab a copy of RICH FOOD, POOR FOOD, read it themselves, share it with friends and family and help us make the RICH FOOD Revolution a reality.

On a final note we just want to remind everyone that money talks – make sure yours is saying what you want it to say each time you buy a product in your local grocery store or farmers market. And please find some time to come explore our new RCH FOOD Resource Center at CaltonNutrition.com.

The grand opening is on February 26th and in it you will find exclusive RICH FOOD coupons, RICH FOOD Request lists to bring with you to the grocery store if your store is not currently carrying the brands you want, a downloadable wallet sized version of our Fab14 & Terrible 20 lists and our Limited Edition RICH FOOD, POOR FOOD Shopping Tote (FREE – just pay a small shipping charge) and tons more.

We can't wait to hear what you think about RICH FOOD, POOR FOOD – drop us a line and let us know about your personal RICH FOOD shopping experience!

Check out just one of the many media appearances Mira & Jayson have had explaining POOR FOOD ingredients here:



1. “Like” The Caltons on Facebook.

2. Follow The Caltons on Twitter.

3. Comment here letting us know you've completed one or both of the above, and tell us why you want a copy of ! If you've already  ordered a copy, tell us who you'd give a second copy away to and why.

NOTE: Only one comment per person will count as an entry. Posting more than one comment will disqualify you from the contest, so please just post once! Thanks! 

That’s it! No purchase necessary.

Note: This contest will be open for entries until 5pm Eastern on Tuesday, March 5th, 2013. One winner will be selected using random.org and emailed and announced here on the blog. If you do reply to the winning announcement email to claim your prize within 48 hours of the announcement, a new winner will be selected in your place.

Comments 134

      1. Was happy to follow the Calton’s on Facebook. After being diagnosed with an environmental illness due to toxic mold exposure, I took complete control of my health and am determined to learn as much as I can about nutrition. I live by the quote, “Let food be thy medicine and let medicine be thy food.” Would love to add this book to my collection!

      2. I am following on twitter and liked on facebook. I am really interested to see the Calton’s views on better budgeting for the paleo lifestyle!

  1. A little confused. It says the RICH FOOD resource center opens Feb 26th…does that mean of next year? The verbiage of this post makes it seem as if it hasn’t opened yet although it’s March and when I signed up I was redirected to a coming soon page.

  2. I liked on facebook – don’t have twitter. I feel like this book would help me when I talk to my friends and family about why I eat the way I do. It would also help me avoid GMOs much better. I try to buy all organic, but sometimes we just don’t have the money. This would help me make even better choices. 🙂

  3. Thank you! Educating ourselves is a daunting task and you are making it so much easier!!!! I like you on FB! And I am telling family and friends about your book

  4. Added a like on facebook!
    We live on a tight budget and we’re always tight on time, but want to eat the best we can. this would be a huge help!!

    1. Shoot! I didn’t read the full instructions before leaving a comment! I was a little too eager! Is there anyway to erase my comments and I can enter again, this time I will be sure to read and follow the instructions carefully:)

  5. Following them and I’d love to read the book. I’ve been listening to them make the podcast rounds and it seems like they did some amazing research for this book.

  6. I have done both. I already have the book and so far love it! I would like to give a copy to a friend. I have a couple of friends who are interested in starting this path and this guide would be priceless when just starting on the quality food jorney.

  7. I followed them on twitter! I’d love to win the book to share with my family. They love listening to my nutrition advice, but they would love just an easy guide to grocery shopping.

  8. Thanks for introducing me to the Calton’s. I’m now following them on Facebook and Twitter. This book would be an excellent resource for my family and friends who are just starting out on their real food adventure.

  9. I “ilked” on facebook. Thank you so mcuh for the quick Q&A. very informative. Even if I don’t win the giveaway I would buy the book. 🙂

  10. Love this book. Can’t wait to get it. Great info, small enough to cart around, attractive etc. A real great addition to my home library!

    Wish I could follow on Twitter – can’t figure the whole “twitter” thing out. Someday maybe…

  11. I would love to get a copy of this book. I am trying to make changes to my family’s diet and can use all of the help I can get 🙂

  12. I liked on Facebook!
    I followed on Twitter!
    Are you kidding me?!? This is like a dream come true. When you start learning about nutrition, you think it’s going to be easy. Then, the information keeps coming, more and more information until your head is spinning. I’ve wished for someone to just spell it out for me. 🙂 And since, I have been learning and am now educating my friends, I get a million questions a day. (Yes, I am blessed.) 🙂 I would share it with everyone I know! 😀 Thanks so much for the opportunity!

  13. I completed both requirements and I will give this copy to a friend whose husband has RA and who is dabbling in a healthier lifestyle. Thanks for the opportunity.

  14. The SECOND I heard “Rich Food Poor Food” came out, I purchased on Amazon.com.. I’m so excited to have this in my position even though I’ve been Paleo/Primal for over 3 years. I will be gifting this book to my brother and his wife. This book is exactly what him and his family need to believe Paleo/Primal/Low Carb/Clean Eating is sustainable/affordable for his family. I just spent 5 hours last night talking to them about eating real food is doable and EXTREMELY IMPORTANT for their health (my bro has Bells Palsy and gout at 38yrs old!) and sustainable/affordable with two young children. They live in a rural area so they need this book to seek out better selections of food in ALL aisles of grocery store, especially while make the transition to this healthier way of eating.

  15. Liked their page on Facebook. I would love a copy of this book! I have just starting primal – I would love to read more and become more informed.

  16. Just listened to the podcast! So so SO looking forward to tearing into this book and expanding my knowledge on even the little intricacies that those in the paleo community might not even be aware of. -> will no longer chop and drop my garlic for one thing! LOVE IT!

  17. I’ve liked them on Facebook and followed them on Twitter. I’ve listened to these guys on your podcast and a number of other paleo podcasts to which I subscribe. Really appreciate their effort to bring this knowledge to the masses so that everyone can make positive choices. While I like to think I know a lot about nutrition, I am always learning new things and appreciate the wisdom of those who have done such comprehensive research.

  18. done and done! i’d really like a copy of this book (and requested my local library to order some) to take my ‘paleo’ diet to the next level – beyond ‘real’ food to finding the most nutrient rich food for myself and family.

  19. Following them on Twitter. I would love to read this book. I feel like I can’t read enough about why I feel better cutting out large groups of food. The more information I have to explain my way of eating, the better!

  20. Liked and Followed! Now anxiously awaiting word that I won! =) I would love to win this book so I am absorb even MORE useful information! I am a sponge when it comes to nutritional advice. The more info I can get from various resources, the better argument I can provide defending my choices and beliefs and swaying others to the healthy side!

  21. I liked on Facebook, and would love to read a copy of this book. I think I’ve been focused on avoiding the “no” foods, rather than eating the “superfoods”, and this book would help me switch that focus.

  22. “Like” on FB! I’m not on twitter. I have small children and I’m trying to teach them about health choices when it comes to food. It’s hard when sometimes you don’t know yourself!

  23. Liked on Facebook. Would love to win this book so I can have a go to resource every time I shop and use it to show family and friends the difference between good food and crap food!

  24. Followed on Twitter! I want to learn more about Mistake #1 (the difference between rich food and real food), because it will help me to make better choices about the food I eat.

  25. Liked on FB and I finally signed up on Twitter and am Following Jayson and Mira…interesting thing Twitter.

    If I win a copy of “Rich Food, Poor Food”, I would send it to my Mom and Pop who would share with my sister…I know they would really benefit from all the info. within. I’m loving my copy and “Naked Calories” too.

    Thanks for another awesome giveaway!

  26. I am now a fan of Calton Nutrition on Facebook. RICH FOOD, POOR FOOD seems to cover all the food issues I am learning slowly but surely. This is going to sound really niave but I really had no clue that even organic foods can still be not so good for you i.e. organic beef that is not grassfed. I would love to read this book to further my education on foods, and then pass this on to my mom so she can finally read what I have been drilling into her these last few months 🙂 Great giveaway!!

  27. I liked on Facebook. I don’t have twitter. The book is actually currently in my wish list on Amazon! I’m dying to get my hands on it. I want to continue to educate myself on real food, and share that knowledge with others. 🙂

  28. I liked your page on Facebook! I’d love a copy for myself to be able to share with my family since we are trying to improve our diets and lifestyle at home. This would be an excellent resource!

  29. I liked on Facebook. I would love a copy because, while I hate to admit it, I love the grocery store. I find it theraputic to walk up and down the neatly organized aisles (which I don’t do much of since going Paleo) and I love just looking at all the fresh colorful food. This type of book would be right up my alley, or aisle if you will.

  30. I’m following on Facebook and Twitter. This book sounds like a great resource and a really accessible way to encourage drastic health improvements.

  31. Liked and followed. I’d like a copy of the book partly to have the list of foods … but also partly because, after listening to the podcast interview and reading this, I’m curious how many typical grocery store items are actually on the “ok” list. I would love to see a sea change in the American food industry that finally produces and distributes high quality food, but I worry about those prone to orthorexia when 90% of the grocery store is suddenly off-limits. That said, I appreciate that even a few choice food upgrades is better than sticking with nutritionally poor food across the board. 🙂

  32. I liked on Facebook. I would love to know better ways to be able to keep up my Paleo style of eating. I recently gave up on it because I do not have the budget for it right now and would love any help I can get for my family and myself.

  33. I like and follow!
    I want this book so I can learn more about healthy eating and making the best food choices!

  34. I liked The Caltons on Facebook and followed them on Twitter.

    I’d love to win this book, because I’m always looking for info to help me make better, healthier food choices.

  35. Liked! I would love a copy of this book, was waiting until i could afford to buy one. I love to cook but I am new at clean eating and you guys have gotten so much good reviews. I see on “just eat real food”. I need help from your book! 🙂
    Thanks 🙂

  36. I’ve liked and followed. I think this book would help me bring some family members around to healthier eating.

  37. Followed on both Facebook and Twitter!! Would love a copy of this book so that I can relay the info to my patients and recommend it to them. I have heard so much about the book and feel this is so user friendly and will appeal to the masses…making grocery shopping easier than ever!

  38. I’m following on both facebook & twitter; I would love to win this book because I don’t know when I’d be able to afford it. I’m not able to look for work right now because of being laid up with a torn meniscus 🙁

  39. Following on Twitter. I would love to have this book because I’ve been working on a big project about food quality and the connection between food and wealth in my Native culture.

  40. Done and done!

    I’d love a copy of this book to learn more about the foods I am feeding my kids and how to shop smarter for them!

  41. I am following the Carlton’s on Facebook. I am an absolute believer in what they are saying and their work to help with this obesity epidemic that is affecting the western world. My wife suffers from fibromyalgia and this information is really important to helping her manage her condition. I would love a copy of Rich Food Poor Food for this reason. Keep up the great work!

  42. LIked on both facebook and twitter. I would love to win this book. I do try and eat clean but would love a helpful guide for navigating the grocery store. Its always nice to be confident in the food you cook for you husband and children.

  43. Following on twitter and facebook. listened to this podcast on my long run this morning and it was fascinating. i learned so much and would love to win the book to learn even more. Thank you!

  44. Followed on Twitter, but I don’t have a Facebook.

    I’d like to have this book to be better prepared to explain why people need to eat real food.

  45. Following on both twitter and Facebook. The book looks good and if I don’t win, I might purchase it down the road.

  46. Gotcha’ on Facebook!

    Any information on becoming healthier appeals to me. I like that you guys are not promoting mere “health,” but going beyond to the deeper aspects of the whole GMO debacle as well. Thanks for putting a book together to provide the information for those of us wanting to know.

    Keep up the good work!

  47. I liked you on fb. I am so wanting to learn all that I can to take charge of my health…eating paleo but need some options that are healthy as I have lost too much weight and now underweight struggling to gain weight. This book sounds like it will give me healthy affordable options. The second book I would give to my brother….his wife walked out on him and his 2 kids. He is learning to shop and strives to pick healthy options but needs the guidance. His son has ADD and this would be a much needed gift for them! Thank you for the opportunity to own this awesome book!

  48. Happily following you on Facebook and Twitter and very interested in the book since Mark Sisson started blogging about it recently. Thank you all for providing this important and interesting information!

  49. Following on FB. I put a hold on the book at the local library but it’s going to take weeks to get it…..I’m number 7. After I’m done reading it my mother will be getting it. Her pantry is currently stocked with POOR FOOD!

  50. I am following Mira on Facebook, ‘Liked’ the book, Rich Food Poor Food, on Facebook, and am following both of you on Twitter. Since 1992, when I became pregnant with our first child, and as a vegetarian, started eating red meat once a week as I was unsure of how well I was doing being a vegetarian. Since then I have been on a quest to learn everything I can to provide my four children, my husband, and myself with the best possible nutrition and healthy lifestyle possible. We have been vegetarian, vegan, semi vegetarian, and now Paleo. I realise that I have made mistakes but continue to learn and change. I have always done the best I could, with what I knew at the time. I would love your book because I believe I could learn so much more. I plan to buy the book soon anyways, I’ve had my eye on if for a short time now. It’s next on my list!

  51. I liked FB and followed on Twitter! I listened to the podcast this week-so I went to store tonight to check out book and will order it tomorrow! I know a ton of people that need this book so I have plenty I could give it to. I am the health junkie of my husband and I..so going to use the book to hopefully get my husband to make some changes too. But..in the end have to want to do it themselves!:)

  52. I just started following on Twitter and Facebook. I have been following Mark Sisson for a little while now and reading The Daily Apple. I am trying to get back to what makes sense after years of doing whatever I wanted or was available at the time. After years of heavy weight lifting, I found myself injured and beat down with a body weight hovering around 500lbs. At first it was fine until the injuries progressed and all the strength and muscle started to atrophy. He says this is the book to get to avoid all of the confusion so I found this site. Thanks for the chance to win this and good luck to everyone! @MrNerveDamage

  53. Liked and followed! This book will be a great resource for my family. I can’t wait to give it to my extended family so they can start learning about actual healthy foods!

  54. Following on both Facebook and Twitter. I’d like the book because I feel I can always learn more about my health and diet strategies. And this seems like a book that will help me explain some things to my family better. And I just like to read good books!

  55. I’m a new follower on Facebook! I’d love a copy of your book so I can learn to make the right choices at the grocery store, not just for myself but for my 6 month old little boy!

  56. I’m very new to eating healthy & learning about primal eating. I haven’t finished Primal Blueprint yet & have the 21 day challenge up next for my next read. I want to get Rich Food Poor Food after that.
    Ahhhhh so much to learn

  57. I so want to read this book! Looks likes a ton of information that will finally help me break free of my addictions and habits.

  58. I liked the Caltons on Facebook and Twitter!! I would love a copy of this book to navigate Whole Foods better and make sure that I get as many micronutrients as possible!

    Thanks for all that you do!

  59. I liked The Caltons on Facebook and am following them on Twitter. I would really like a copy of this book in order to be able to continue to improve my diet and that of my family. I’ve made major changes the last 8 months and am constantly trying to educate myself more. Thanks for the opportunity!

  60. ok, liked and following!! hope to win a copy to share with my family…they really don’t believe me when I tell them that processed foods can kill you. thanks for publishing a book like this!!

  61. I listened to an interview with Mira and Jayson on UW’s podcast and have wanted it ever since! I could also use it as a resource to show all my friends in college the poo they buy at the grocery store

  62. Facebook ✔ twitter ✔ can’t wait to get my hands on a copy of this so I can continue to improve myself and share/influence those around me!

  63. I ‘like’ed you on Facebook and am following you on twitter. I am interested in your book because paleo is new to me and I consume wheat regularly in my diet, and want to understand the concerns in an informed way.

  64. Hi there! Thanks for the informative post. I have liked you all on FB. I am particularly interested in your book because I am passionate about providing food for my family and friends that is whole nutrient dense food. It is confusing and shocking and dissapointing how conventional food is grown. I was raised by my grandparents with a huge garden. This is how I will raise my kids, in the garden, eating from the garden. thank you for taking such time to get this information to us. We all need it.

  65. I liked on Facebook! So excited to read this book because I am trying to take baby steps towards paleo and healthy eating.

  66. I’ve completed both steps. I’d love to read the book because while I make it a point to eat whole foods, and supported Prop 37 out of principle (food consumers have a right to know what they are buying, as with many other consumer products we are already informed about) I personally haven’t done a lot of research into GMO and I’d like to know more. Thank you!

  67. I already follow the Caltons on twitter (I’m @DareYouToBlog) and am now liking them on Facebook! (as “DareYouTo”.

    After listening to Jayson & Mira explain their concept on your (and other!) podcasts, I already ordered the book and love it! They really break it down simply. I’m still making my way through it, but they clearly have put a LOT of time, research, and effort into the book. I’m learning so much!

    I’d like to give an additional copy to my parents. They often WANT to choose better, but don’t always have the best information guiding them. Thank you for writing this book!

  68. Liked on FB and following on Twitter!
    I love the idea of having easy info, all in one book, to refer to when shopping.

  69. I have liked you on facebook. I just recently ordered the book, but the second copy i would give to a co-worker who shared the book wheat belly with me and Mark’s Daily Apple and got me to change my eating habits!

  70. I liked you on facebook! I am a health freak and would love a copy of your book! The informmation you share will be soooo beneficial.

  71. I signed up for both! I’ve wanted a copy of this ever since i heard of it a couple of weeks ago. I’d love to win a copy because I’m on a strict budget and am trying to minimize my spending. I’ve asked my local library to buy a copy too. It’s on my wish list on Amazon!

  72. Liked and followed! I’d love another copy to pass onto my adult children who are already working on their health!

  73. I’d love a copy of Rich Food, Poor Food! I already shop the perimter of the grocery store but I’d love to know some of the small brands making quality food I don’t know about yet.

  74. I followed in both places. Mira and Jayson have a remarkable story, and a remarkable passion! I’d love a copy of the book, both for my own edification, and to share with my parents, who are “getting there” but still buy more stuff at Costco than is really wise. I think they (especially my mom, who does the shopping and the cooking) would get on board if they heard this from someone other than their naggy daughter!

  75. I love the idea of Rich vs Real. I am a big fan of eating REAL food, this adds a great new spin. I’d love to read more!

  76. I already ordered my copy (it was delivered while I am at work today!) but I want a copy to offer to members of my Paleo/Primal Meetup group as a loaner!

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